Digital Product Leader
Fintech | Healthcare |
Product | Platform | Growth
Digital Product Leader
Fintech | Healthcare |
Product | Platform | Growth
With 20+ years of experience leading complex digital product initiatives, I work with executives and product teams to clarify strategy, drive adoption, and optimize digital experiences. My expertise spans healthcare, fintech, insurance, and retirement platforms.
Selected Work & Measurable Outcomes
Prudential Retirement Platform
Led emergency savings product delivery while overseeing three SCRUM teams rebuilding client portals and migrating to cloud.
Aetna Platform & Growth
Rebuilt student health's websites, digital platforms and portals to improve enrollment, self-service, and engagement
Wells Fargo Growth
Led digital product initiatives supporting the launch of three new consumer credit cards in a competitive market.
email me at chris@cjhconsultant.com
I help businesses turn ideas into measurable outcomes
Digital Strategy & Transformation – Align products and platforms with business goals.
Product Development & UX – Build modern, intuitive experiences that engage users.
AI & Automation Strategy – Apply AI to improve efficiency and customer engagement.
Marketing & Growth – SEO, SEM, and content strategies that drive adoption.
Strategy
I help organizations define what to build, why it matters, and how to execute—so teams focus on the work that drives real business and customer impact.
Product & Platform Strategy
Product vision, roadmaps, and prioritization aligned to business outcomes.
Digital & Experience Strategy
High-impact journeys, experience direction, and modernization of legacy platforms.
Execution-Ready Strategy
Strategy designed to work within SAFe Agile and scaled delivery models.
Growth
I help companies grow by building and improving products people actually want to use—then removing friction everywhere else. Instead of relying on short-term marketing spikes, I focus on product-led growth driven by user behavior, fast learning cycles, and measurable outcomes.
User-Centered Discovery
Identify real user needs, pain points, and moments of value through research, data, and direct feedback.
Activation & Onboarding Optimization
Design first-run experiences that get users to value faster—and keep them coming back.
Retention Over Acquisition
Improve engagement loops, feature adoption, and product stickiness before scaling spend.
Experimentation & Fast Iteration
Test, learn, ship, repeat. Use lightweight experiments and clear metrics to validate what works.
Growth-Ready Product Strategy
Align roadmap, metrics, and team focus around the behaviors that actually drive growth.
SAFe Agile Leadership
SAFe Product Owner / Product Manager (POPM)
Program Increment (PI) Planning
Agile Release Train (ART) execution
Multi-team backlog management
Feature & Epic definition
WSJF prioritization
Dependency & risk management
Enterprise stakeholder alignment
Engagement Models
Fractional Product Leadership (2–3 days/week)
Platform & Portal Rebuilds
Transformation Rescue & Acceleration
“Chris is one of the most strategic and forward-thinking leaders I’ve worked with in the health insurance space. He brings a rare blend of visionary leadership, deep industry knowledge, and the ability to execute complex initiatives that drive meaningful impact across digital transformation and member-centric strategy.”
— Kevin Smith - Elevance Health
“Chris is a top-notch business partner and the leader of a major website redesign in our organization. He combines strategic thinking with hands-on execution, truly acting as an ‘agency in a box’—educating stakeholders, aligning to business needs, and delivering superior digital results.”
— James Larson - Aetna
“Chris is a trusted, detail-oriented leader who thrives in fast-paced environments and excels at executing highly complex initiatives. His deep understanding of digital technologies makes him a go-to partner for the most challenging projects.”
— Lucas Finco - Con Edison
It is fun having Chris as our product lead on our digital retirement initiatives. He is diligent and thoughtful and offers clear explanations to our teams . He is always pleasant and willing to answer questions and get back to us with answers. He likes engaging with team and lightens the environment with his jovial nature.
— Shrutika Anchan- Prudential Retirement
Chris is a dedicated, skilled and creative marketing guy. At Montefiore, he was always supportive, curious, and particularly sensitive to client marketing needs. He is very direct and honest - a real fighter for the initiatives in which he believes.
— Chris Synder - Montefiore Medical Network
Chris has provided the highest quality work for years to Consumer Innovations, and other companies I've been involved with. He is professional, and extremely creative. He has the ability to design for printed materials as well as online in digital format. I consider Chris to be one of the best and hope to work with him well into the future.
— Jason Edwards - Client